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Our Story 

Our Past

Before the Pinnoqio brand was established, our founder team is engaged in the business of food ingredients. In the course of business, we found that most people in Malaysia, every day staple food or snacks are inseparable from refined flour, powdered sugar, flavors and pigments. We speculate that this is the main reason why the obesity rate in Malaysia has become the highest in Asia. However, due to market demand, our merchants continue to sell food ingredient which is endanger people's health.


Birth of ideas

In November 2018, one of our team members began the journey of eating muesli. In just one month, she lost 3kg, the food intake became smaller, and health problems successful be solved. At that time, she bought foreign imported brands in supermarkets, and found that foreign brands have the following problems.


The freshness of the product is not guaranteed

Most of the muesli is produced in batches at the factory. It takes three to six months from raw material ordering, product production, cargo transportation, and product shelf-laying. The freshness of the product will definitely decline.

Lack of tasty choice

The focus of the muesli is cereal + dry fruit, but most of the muesli on the market is paired with dried berry (blueberry or strawberry) and raisins, which makes customers lack the taste of choice.

Lack of effective promotion

In Malaysia, it is difficult to see the promotion of healthy staple foods and snacks. One of the reasons is that most businesses are reluctant to take the first step to change people's eating habits and thus change the health of people in the country.

In this way, the brand began to be born.


Our mission is through selling the healthy foods to help people have a healthy body and a healthy life